Lunya
Details

Lunya is a sleepwear brand founded in 2014 by Ashley Merrill, built around the idea that what you wear to bed deserves as much thought as what you wear out. Sweden designed and developed Lunya’s flagship site on Shopify Plus, creating an elevated ecommerce experience for a brand already redefining its category.
Approach

Working closely with the Lunya team, Sweden redesigned the ecommerce experience with a focus on brand storytelling, intuitive navigation, and ease of management. We have partnered with Lunya since 2020 and continue to support the brand through ongoing services, operating as an extension of their ecommerce team. The result balances a refined, elevated aesthetic with a site that is straightforward to shop and maintain.

• UX and UI redesign on Shopify Plus
• Design system reflecting updated branding and messaging
• Optimized taxonomy and navigation
• Custom membership program
Features

Additional Shopify work includes:

  • Search & Discovery
  • Managed Markets
Partners:
  • Shopify
  • Attentive
  • Elevar
  • Loop
  • Okendo
  • Swish
  • Rise
  • Allyant Accessibility
Get In Touch View Website