Madison Avenue Couture
Details

Madison Avenue Couture is a leading destination for authenticated Hermès and Chanel handbags, recognized for its highly curated inventory of rare pieces and a customer experience rooted in trust, expertise, and service. Sweden partners with the brand on ongoing design and development initiatives, providing strategic support across the digital experience to help modernize the platform, optimize performance, and support long-term growth.
Approach

The engagement is centered around long-term, iterative improvement across both the customer experience and the underlying Shopify platform. Acting as an embedded retained partner, Sweden supports Madison Avenue Couture across brand stewardship, ongoing design evolution, and monthly Shopify development initiatives.

• Custom auction functionality supporting a growing area of the business
• UX modernization including navigation refinements, CTA optimization, and improved visual hierarchy
• Ongoing design enhancements across the site experience
• Product detail page performance and layout optimization
• Custom sell and consign portal design
• Integration of Ask Judy AI chat functionality
• Ongoing Shopify support and feature development
Features

Additional features include:

  • Custom Auctions development
  • Search & Discovery
Partners:
  • Shopify
  • Klaviyo
  • Swish
  • Elevar
  • Rise
  • Tapcart
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