OPI
OPI
OPI
Details

OPI is one of the world’s most recognized nail brands, known for its vibrant shades, evolving collections, and a loyal following of both professionals and consumers. The OPI team partnered with Sweden to design their global ecommerce experience as they migrated to Shopify Plus, bringing content, community, and commerce together in a single platform.
Approach

Sweden designed the global Shopify Plus experience with a mobile-first approach, creating a system that brings together OPI’s bold color identity with shoppable content and community-driven features. The result is a platform that functions as both a store and a destination, while supporting the needs of both consumers and professional audiences.

• UX and UI design for global Shopify Plus store
• Shop by color functionality with integrated swatches
• Bold, color-driven visual design and imagery direction
• Separate design system for Professional products within a single storefront
• Mobile-first design and prototyping
• Digital style guide translated from the new brand identity
• Email marketing template design
• Close collaboration with the OPI team and development partner throughout
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Testimonials

"When we decided to fully replatform and redesign the site we knew we needed a partner to elevate the experience but also keep best practices intact. The Sweden team has been incredible in creating an experience for the brand that is consumer first and beautiful to the eye. What a great collaborative, innovative and knowledgeable team. OPI.com is now a great way to immerse yourself in the world of color, content and ecommerce."

Lauren Hill
ERetail & Platform Experience Lead, Global OPI