Outdoor Voices
Outdoor Voices
Outdoor Voices
Outdoor Voices
Outdoor Voices
Outdoor Voices
Details

Outdoor Voices is an activewear brand known for building a loyal community around its "Doing Things" philosophy and a product lineup that includes the widely recognized Exercise Dress. Following its acquisition by Consortium Brand Partners, the brand sought a more sustainable approach to managing and evolving its ecommerce experience. Sweden partnered with Outdoor Voices to move away from a complex headless Shopify implementation and rebuild the site on Shopify’s native Liquid framework, creating a faster, more flexible platform that preserved the brand experience while dramatically simplifying day-to-day site management.
Approach

The engagement began with a comprehensive audit of the existing headless architecture to identify areas of complexity, technical debt, and operational friction. Sweden then rebuilt the experience on a fully integrated Shopify theme, prioritizing maintainability, performance, and ease of use. The result was a platform that gave the ecommerce team greater autonomy while preserving the flexibility needed to support a fast-moving retail business.

• Full replatform from a headless architecture to Shopify Liquid
• Production-ready Figma system with detailed UI specifications and annotations
• Modular component library supporting content, merchandising, and product storytelling
• Checkout extensibility planning and migration roadmap for legacy functionality
• Reduced developer dependency through a more manageable and scalable Shopify architecture
Features
  • Netsuite Suport
Partners:
  • Klaviyo
  • Attentive
  • Athos
  • Zonos
  • Rise
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