Serotonin
Details

Serotonin Beauty is a makeup brand built around the idea that beauty is a form of self-expression, shaped by mood, context, and individuality rather than perfection. Launching with a focused collection of lip products designed to be mixed, layered, and worn freely, the brand needed a digital experience that felt as expressive and flexible as the products themselves. Sweden designed and developed the Shopify site, creating a clean, content-rich commerce experience that brings the brand’s distinct point of view to life while supporting a seamless path to purchase.
Approach

The site was designed to translate Serotonin Beauty’s mood-driven approach into a digital experience that feels expressive, intuitive, and easy to shop. Balancing editorial storytelling with streamlined commerce, the experience highlights the brand’s color system and layering philosophy while keeping product discovery and purchase frictionless across devices.

• Shopify design and development
• Editorial homepage experience centered on the brand’s point of view
• Product detail pages designed to support color pairing and layering across the collection
• Mobile-first UX across collection and product experiences
• Cart and checkout experience optimized for a direct-to-consumer beauty launch
Features
  • Shopify Bundles
  • Search & Discovery
Partners:
  • Klaviyo
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