Thousand Fell
Thousand Fell
Thousand Fell
Thousand Fell
Thousand Fell
Thousand Fell
Details

Thousand Fell is a New York-based footwear brand built around a circular production model, creating sneakers designed to be returned, recycled, and remade. Following a year-long partnership, the brand returned to Sweden to support a complete relaunch of its Shopify Plus experience. The objective was clear: modernize the design, expand content capabilities, and rebuild the site on Shopify Online Store 2.0. From kickoff to launch, the new experience was designed, developed, and live in just six weeks.
Approach

The relaunch focused on creating a more flexible platform for both commerce and storytelling. Beyond a visual refresh, the new experience was designed to better communicate Thousand Fell’s circular mission while giving the internal team greater control over content creation and merchandising. Sweden rebuilt the site on Shopify Online Store 2.0, using a modular, sections-based architecture that allows new content to be introduced throughout the customer journey without compromising performance or consistency.

• Shopify Online Store 2.0 migration and full site redesign delivered in under six weeks
• Modular, sections-based architecture for flexible content publishing and storytelling
• Recycling credit functionality integrated directly into the cart experience
• EcoCart integration for carbon offset purchases at checkout
• Gift-with-purchase and upsell functionality to support conversion and AOV growth
• Enhanced content and merchandising capabilities across the site experience
Features
Partners:
  • Klaviyo
  • Attentive
  • Shoplift
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